This paper is going to highlight the tourists’ perception towards the Kashmir tourism organization, is really Kashmir is famous for its beauty or not and what they think about the Kashmir and what their perception is about the beauty of Kashmir. As we all know that the Tourism is the main source of the economic development for any state in every aspect, tourism can help the country to develop the infrastructure for the tourists (foreign and domestic) and decorate the natural beauty places, as well this paper Is mean to examine the role of tourism department in up gradation of tourist centers in Kashmir. Tourism department is the vital source to generate the income and create employment opportunities in the J&K state. For this purpose I had selected 200 tourists to examine them and to analyze their perception towards the tourism and the tourist places like phalgam, kokerneg, , veerinag, simthan top, Bijbhara Badhshah bagh, pandav laden kheribal Anantnag  accordingly