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INFLUENCE OF SOCIAL MEDIA COMMUNICATION ON PURCHASE INTENTION AND MEDIATED BY HEDONIC BRAND IMAGE FUNCTIONAL BRAND IMAGE BRAND ATTITUDE AND BRAND EQUITY

Rima Yuniar,
Article Date Published : 9 July 2019 | Page No.: 608-617 | Google Scholar

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Issue: 2019: Volume 3 Issue 6
Page No.: 608-617
Section: Articles
DOI: