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Corporate Social Responsibility of a Courier Business: A Case Study

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Abstract

The purpose of the present research was to identify the Corporate Social Responsibility (CSR) required of a courier business lacking this vision in its strategic programs in order to facilitate obtaining the certification of Corporate Social Responsibility which would provide competitive advantages such as an improved corporate image and in consequence an increase in organizational earnings. A review of literature in which the context as well as empirical studies of applied CSR in the service sector were carried out. The methodology used for this research was case study in which first the existing level of CSR of the entity was diagnosed and with this in hand a proposal of plans for activities of socially responsible was obtained. The results of this work have contributed to an increase in studies on social responsibility in Mexican organizations in the service sector


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DOI :
Volume & Issue : Vol 3 No 01 (2019)
Page No.: 461-472


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Dr. Julio César López Figueroa
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MEJ Journal

Dr. René Daniel Fornés Rivera
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MEJ Journal

Adolfo Cano Carrasco M.Sc.
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MEJ Journal

Diana Mariel Jiménez Cázares B.Sc.
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MEJ Journal

Ana Judith Duarte López
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MEJ Journal

Sergio Arturo Camacho Guzmán
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MEJ Journal



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